Julie Fletcher

Professional Name

Julie Fletcher Photography

My passion for photography centres on my love for Australia adventure and the great outdoors. Whether I am swimming through a canyon or setting up a tripod in complete darkness or chasing a storm front; I am always in search of new and unique locations, travelling around Australia to capture fresh and unique landscape and nature images.

I was born in Adelaide, South Australia and moved to Sydney in my early 20's but it was several years later when I went back to study Photography; doing my Diploma of Commercial Photography over 4 years part time and also working full time in an office job to pay the bills. This ultimately set the wheels in motion for me and my career change years later. I am now back in my home state of South Australia and, when not travelling, I live with my partner in Marree – a tiny outback town in the South Australian outback.

I develop my photography concepts on current trends and markets. The one I most enjoy doing is the concept of ‘freedom’ and doing what I want to do the way I choose to do it and not surmising so much about if it will sell or not, just hoping that people will appreciate my fresh and sometimes unique approach to my subjects and trusting that my passion shines through.

Growing up, I was never very close to either of my parents - I was an only child. I think the turning point for me was when I became a teenager and started to take more notice of things around me, I picked up a family photo album and whilst looking through it realised that there were hardly any memories in that album from my childhood apart from a few baby photos and it made me very sad. This is when I found that photography was the place I could go to make memories. It was many years before I would be ready to commit to study it for the purpose of a career.


Julie FletcherThe Aussie culture is ‘summer, surf and sand’ and of course this has played a role in the direction of my photography. I have always loved exploring as a child and would often take off on my bike to visit horses. They were miles from my home and I loved to feed them. I even tried to ride them bareback.

In fact I still do this now to a degree, but now I feed a hunger for capturing photographs not horses and my desire for adrenalin is fed by exploring the unknown. I guess you could say the dynamics of my parents and being an only child shaped me into the strong independent straight talking person that I am today and I am grateful for that. Without these traits I could never do or achieve what I have done so far and what I will continue to do with my photography career. Gone are the days of riding my pushbike up to the horses - I now drive across Australia into some of the most spectacular country ever seen.

I think I knew very early on whilst still studying photography that I would travel but I could never have predicted that a toxic relationship which I was very unhappy in would make me choose a life changing path and catapult me into the unknown. I packed up my car with the essentials – laptop, cameras and clothes and left on a 8 year journey across Australia that would allow me to heal and be happy again. In this time I worked in tourist resorts, on cattle stations and in remote towns and photographed in my own time. I was on a journey - a journey of photography but more than that I was rediscovering me again.


Julie Fletcher

I have won many awards for my work in the last few years and recently achieved international recognition for my work in the 2013 National Geographic Nature Competition in which my now well known image “Graveyard” was a finalist and chosen over 8000 entries. This was a highlight but I have done well in many other international and local high profile competitions also.

I believe what makes my photography stand out is my energy, passion, commitment and consistency which I try and portray through my images. I don't just photograph an area, I try and connect to it and when I do it allows me to get the best images over a period of time. My tenacity leads me back to the same location many times to achieve the right light, time and time again. My drive sees me head out at a moment's notice to follow a storm cell that may be hundreds of kilometres away on the off chance that I may capture “that one” image. When on location, I am up before sunrise and back out again for sunset, usually camping in order to be close to my subjects. I live for photography and I am out amongst it every chance I get. This is not luck its hard work and committment, its knowing how to use a camera properly and how to post produce well, its knowing my subjects and understanding light.

People often ask me if it scares me to travel the outback on my own. My reply to that is a simple NO. I don't let fear drive me. If I did I would never get the shots I do. The outback can be a hard and harsh place for anyone, male or female. I travel safely, I have emergency location beacons and I am very careful. It's ok to be different and it’s ok to NOT want to conform to what we see as the norm. I don't want to be ordinary I want to motivate and inspire others and show them it can be done if you want it bad enough.

I am now running workshops and photo tours. I am having fun and getting great feedback and I am enjoying teaching and showing people new skills. I look forward to meeting more like minded people and sharing my passion. Check out some of the testimonials and photos from all my workshops and tours.

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Award Winning Images

Next Photo Workshops

Workshop Participant Images

Flinders Ranges South Australia Photo Tour August 2017

Hi Julie Thank you so much for the special photographic experience. I look back through my pictures taken while on the photographic tour of the Flinders ranges with Julie and realise the research she has undertaken to make my photographic experience a truly memorable one. It was packed full of…

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